In the competitive landscape of Amazon marketing in the UK, leveraging buyer intent signals is crucial for driving high-converting traffic and maximizing ad spend efficiency. These signals—such as recent search queries, browsing behavior, wishlist additions, and cart activity—allow Amazon marketers to better understand where a customer is in the purchasing journey. By tapping into thi... https://www.brandscapeventures.com/blog/using-buyer-intent-signals-amazon-marketing-uk