Ecommerce marketing plays a vital role in driving the success of your Amazon PPC campaigns by creating a cohesive and conversion-friendly ecosystem around your products. Strong off-Amazon marketing efforts—such as social media promotions, influencer partnerships, email campaigns, and SEO—can generate external traffic that boosts product rankings and brand credibility within Amazon’s a... https://www.brandscapeventures.com/blog/ecommerce-marketing-impacts-amazon-ppc-success