A/B testing is one of the most powerful yet underutilized strategies in effective Amazon PPC marketing, allowing advertisers to make data-driven decisions that enhance performance and ROI. By testing different elements such as ad headlines, product images, keyword variations, or bidding strategies, brands can identify what truly resonates with their target audience. For instance, slig... https://www.brandscapeventures.com/blog/ab-testing-amazon-ppc-marketing-usa