Integrating Amazon Pay Per Click (PPC) ads into your sales funnel strategy is essential for guiding potential customers through each stage of their buying journey—from awareness to conversion. At the top of the funnel, broad-match Sponsored Display or Sponsored Brands campaigns can build brand visibility and attract new audiences. As shoppers move down the funnel, more targeted Sponso... https://www.brandscapeventures.com/blog/integrating-amazon-pay-per-click-ads-into-sales-funnel-uk