Competitor analysis plays a pivotal role in shaping the strategies of Amazon PPC agencies by providing valuable insights into what’s working—and what isn’t—in a given product category. By examining competitors’ ad placements, keyword usage, pricing models, customer reviews, and promotional tactics, agencies can identify market gaps and opportunities to outperform rivals. This data-dri... https://www.brandscapeventures.com/blog/competitor-analysis-amazon-ppc-agency-strategies-india