Understanding keyword match types is essential for smarter Amazon PPC marketing, as it directly influences ad visibility, relevance, and campaign efficiency. Amazon offers three primary match types—broad, phrase, and exact—each providing different levels of targeting control. Broad match casts a wide net, helping advertisers discover new search terms, while phrase match offers more pr... https://www.brandscapeventures.com/blog/amazon-ppc-keyword-match-types-uk