Improving click-through rate (CTR) in Amazon PPC advertising in India requires a strategic blend of keyword targeting, compelling creatives, and localized optimization. With a highly price-sensitive and diverse consumer base, Indian shoppers are more likely to click on ads that feature clear value propositions, attractive product images, and culturally relevant language. Optimizing pr... https://www.brandscapeventures.com/blog/improve-ctr-amazon-ppc-advertising-india