Understanding keyword match types is crucial for smarter Amazon PPC marketing, as it directly impacts how your ads are triggered and how effectively your budget is utilized. Amazon offers three primary match types—Broad, Phrase, and Exact—each with different levels of control over ad visibility. Broad Match casts the widest net, showing ads for loosely related terms, ideal for discove... https://www.brandscapeventures.com/blog/amazon-ppc-keyword-match-types-uk