This research aims to examine the effects of two viral marketing attributes; namely viral advertising and E-WOM on customer purchase intention. In particular. the authors contemplate the prima facie nature of the relationship by examining brand image and age as contingent boundary conditions (moderator role). The population of the study consists of graduate students in a private Cypri... https://www.markbroyard.com/great-choice-fruit-cocktail-tree-for-sale-super-choice/